AS Company

Lalaboom it s a beautifully innovative developmental experience. Senses are engaged as little ones explore the unique textures, vibrant colors and smooth twisting movements. The set includes 48 beads flowers 2 lacing

Lalaboom it s a beautifully innovative developmental experience. Senses are engaged as little ones explore the unique textures, vibrant colors and smooth twisting movements. The set includes 5 arches 4 beads

The 2 in 1 Transforming Tractor from Toomies is a clever toy in more ways than one. In fact, it s more than just one toy! It s a dumper truck with a tipper on the back that rests on a pair of hydraulic jacks. Lift off the tipper and hitch it round the other side and your truck turns into a tractor towing a trailer. Those jacks are now vertical exhaust pipes and the back wheels have become the front wheels. Like magic! It s still the same toy but it can be totally transformed in seconds! So whether your little ones want fun on the farm or they re crazy about construction, this colourful push-along free-wheeling pal is up for both jobs. With it comes a happy cheeping chick driver that squeaks when you press down. Hide her inside her shell or pop her behind the wheel with her other half in the back. Children as young as 12 months will love the funny faces, bright colours and push-along play. Then, as they grow and develop new motor skills, they ll discover more and more ways to play: mixing and matching the pieces, switching from truck to tractor, and adding to their collection of original Hide and Squeak eggs whose different shaped bases also slot into place. Like other vehicles in the range, they all come with a universal hitch back and front for even more hook and haul fun. Like magic: Push-along truck transforms into a tractor the tipper lifts off and turns into a trailer Chirpy and cheeky: Squeaking Egg character and color matching shell go in the driver s seat and in the back Keep discovering: Develops motor skills, logic and problem solving. The fun grows with your child Suitable from 12-36 months No batteries required Toomies love to have fun: It s at the heart of everything we do. We re full of little surprises that will delight you and your child because we know memories are formed when laughter is shared! Toomies. Hands on fun!

Meet Sora, barely a chick but already a musical legend. She s confident and really coming out of her shell! Turn your little ones onto music early as you explore melodies and rhythms together. Your baby can tap out a tune without needing to learn the different notes on a keyboard or a guitar. Using the spoon designed for little hands, tap - or bash - the top of the egg and listen as the notes come out differently to play Do-Re-Mi in the first of four play modes! As your baby taps out a tune, the egg wobbles about. Why not dance along? Switch between the four games with a simple press of the button on Sora s tummy. Next up is a Melody just tap away and you can play Twinkle Twinkle Little Star! Switch to Funny SFX and listen for five wacky sound effects. Then try Music Layer: tap along to a backing track, with each tap coming out in one of three different ways so it s always a surprise! This bright and colourful musical activity toy is built to last, allowing your child to discover music and movement in a novel and rewarding format. Tapping out each note will lead to surprising discoveries, to learning new sequences, and exploring cause and effect, all essential steps in developing their fine motor skills. The rocking and wobbling motion also encourages kids to dance along and stay active. Music & Movement: Your baby holds the spoon and taps the egg along to the music, matching different tunes and creating new rhythms. Sora the Chick dances and wobbles along! Four Play Modes: Tap away to play Do Re Mi or the musical notes to Twinkle Twinkle Little Star, discover funny sound effects and improvise to a backing track Fine Motor Skills: The toy promotes coordination and encourages your child to explore the links between cause and effect Part of the Toomies Family: Based on the popular Hide and Squeak Eggs, part of the colourful Toomies series of characters 3 X AAA Batteries included Features a sleep mode to conserve battery life Suitable for 18 Months + Toomies love to have fun: It s at the heart of everything we do. We re full of little surprises that will delight you and your child because we know memories are formed when laughter is shared! Toomies. Hands on fun!

Lalaboom it s a beautifully innovative developmental experience. Senses are engaged as little ones explore the unique textures, vibrant colors and smooth twisting movements. The set includes Mini cube with 8 beads and accessories

TOMY Toomies Peryn's Shower and Scrub. I m Peryn and I love to have lots of foamy fun! Fill my water container and press the lever. Or add a few drops of bubble bath to give me a super foamy wash! All clean? Turn the dial and watch me jump into the bath! Lots of splashing and foamy fun! See if you can wash me with all of the bubbly foam Role Play. When I m clean, spin the dial and I'll jump into your bath! Whoosh! I love to squirt water too. I m perfect for little hands Suitable for 18 Months + Toomies love to have fun: It s at the heart of everything we do. We re full of little surprises that will delight you and your child because we know memories are formed when laughter is shared! Toomies. Hands on fun!

Quack quack! Waddle waddle! Meet all of my little ducks in a row. Let s have lots of fun pulling my ducks. What adventure will we go on today? We love to quack and waddle. Come and have fun with me and my little ducks Pull me along and watch me waddle Hear my little ducks quacking happily Let s see where we can go together Suitable from 10 months + Toomies love to have fun: It s at the heart of everything we do. We re full of little surprises that will delight you and your child because we know memories are formed when laughter is shared! Toomies. Hands on fun!

Basketball set Spiderman with ball and door hanger for super hoops!

The sweetest prima Ballerina is ready to rehearse with her wonderful leggings and bodysuits and impress you with her fantastic dresses. The set includes 1 wooden magnetic ballerina doll, with wooden magnetic base and 35 wooden magnets with many options of dresses, points and hair accessories to dress her as many times as you want. The wooden magnetic doll Sweet Ballerina is placed quickly and easily within its wooden base and is waiting for you for a non-stop imitation game. Encourage your child to dress the Sweet Ballerina up and tell you a story about her dance and performances. Children can also draw the outlines of clothes and accessories on paper, color them and create unique drawings. What is AS Magnet Box? The Magnet Box series uses wooden and paper magnets, offering children the opportunity to develop their skills while unleashing their imagination. Through playing with Magnet Box, the child practices fine motor skills and hand-eye coordination as they learn to combine magnets. The main advantage of the series though is that it helps children develop socially and emotionally, through the enhancement of cooperation and empathy. The series has received the Silver Award in the category Best Educational Game at the Toys Awards 2021.

The magnetic standing Mega Easel Deluxe is a versatile tool providing 4 types of creative play through the marker board, the blackboard, the roll paper painting and the magnetic play. Characteristics: - Adjustable size: The easel?s height is adjustable from 115cm to 140cm, accompanying children along their development. - Two magnetic sides: Suitable for free painting on the marker board, for using chalks on the blackboard, but also for magnetic play. - Roll of paper: Ideal for keeping the child?s paintings for as long as they wish. - Wooden construction: Ensures safety and stability, while also becoming a beautiful addition to the kids room. - Storage: The easel folds and is stored taking up small space relatively to its actual size. AS Magnet Box easels are a series of easels suitable for children who love creative play. Made of wood, they are durable over time for endless play. Children can create and play with chalks, markers and magnets, all in a convenient play set. And when the creative play is over, you will appreciate their easy cleaning and quick storage. Kids lean and play creatively during their free time away from screens. Contains - 5 meter paper roll - 5 chalks - 1 marker - 1 sponge - 2 cups for mixing colors and storing accessories

An educational game with 88 plastic magnets of numbers and arithmetic symbols, teaching the child the numbers and helping them get acquainted with simple and basic arithmetic operations. All magnets are placed in a practical bucket with a handle, ideal for easy transportation and storage. Learn the numbers and start using the arithmetic symbols to start doing your first arithmetic operations. Stick your magnets on any magnetic surface, recognize the numbers and learn addition, subtraction, multiplication and division. What is AS Magnet Box? The Magnet Box series uses wooden and paper magnets, offering children the opportunity to develop their skills while unleashing their imagination. Through playing with Magnet Box, the child practices fine motor skills and hand-eye coordination as they learn to combine magnets. The main advantage of the series though is that it helps children develop socially and emotionally, through the enhancement of cooperation and empathy. The series has received the Silver Award in the category Best Educational Game at the Toys Awards 2021.

An educational toy with 91 paper magnets of capital greek και latin letters but also images of animals and objects, which helps children become familiar with the alphabet and learn how to form simple words. All placed in a durable box, ideal for everyday use, which also serves as a base for the magnetic surface included. The set offers parents and children many opportunities for fun learning activities related to the alphabet. First, children begin to recognize the letters, then in combination with the animal and objects magnets they begin to spell and later to write the words, following the steps of the illustrated guide. What is AS Magnet Box? The Magnet Box series uses wooden and paper magnets, offering children the opportunity to develop their skills while unleashing their imagination. Through playing with Magnet Box, the child practices fine motor skills and hand-eye coordination as they learn to combine magnets. The main advantage of the series though is that it helps children develop socially and emotionally, through the enhancement of cooperation and empathy. The series has received the Silver Award in the category Best Educational Game at the Toys Awards 2021.

An educational game of emotional learning with 42 paper magnets. The set acquaints children with emotional learning, helping them to first recognize the various facial expressions and then, with the aid of the illustrated guide, to learn how the various human emotions are reflected on their expressions. Each magnet depicts different characteristics to reflect different expressions and emotions. How does one look like when they are happy, sad, angry? How is the feeling of jealousy, shame, love and anguish reflected on a person? What is AS Magnet Box? The Magnet Box series uses wooden and paper magnets, offering children the opportunity to develop their skills while unleashing their imagination. Through playing with Magnet Box, the child practices fine motor skills and hand-eye coordination as they learn to combine magnets. The main advantage of the series though is that it helps children develop socially and emotionally, through the enhancement of cooperation and empathy. The series has received the Silver Award in the category Best Educational Game at the Toys Awards 2021.

A set with 42 wooden magnets of numbers and arithmetical symbols. The children start with simple visual contact with the numbers through the play with the wooden magnets, then they begin to understand their meaning and recognize them and finally they practice in arithmetic calculations. Combining the provided magnets children can create numbers greater than 9, expanding their knowledge. The set allows parents and children to play and experiment with numbers on any magnetic surface inside or outside the house, cultivating their mathematical perception. After play, the numbers-magnets are stored in their durable wooden case for next use. What is AS Magnet Box? The Magnet Box series uses wooden and paper magnets, offering children the opportunity to develop their skills while unleashing their imagination. Through playing with Magnet Box, the child practices fine motor skills and hand-eye coordination as they learn to combine magnets. The main advantage of the series though is that it helps children develop socially and emotionally, through the enhancement of cooperation and empathy. The series has received the Silver Award in the category Best Educational Game at the Toys Awards 2021.

The most fashionable girl is waiting for you to become real stylists with this Magnet Box set. The set includes 1 wooden magnetic doll fashion girl, a wooden magnetic base and 40 wooden magnets for clothes, shoes and accessories to dress her with as many different combinations as you want and create unique styles. The wooden magnetic doll Fashion Girl is placed quickly and easily within its wooden base and is waiting for you for a non-stop imitation game. Encourage your child to dress the Fashion Girl doll up and tell you a story about how she chooses and combines her clothes. The set is ideal for individual and group play as the child can play with siblings and friends exchanging stylistic opinions, as if they were in a fashion studio. What is AS Magnet Box? The Magnet Box series uses wooden and paper magnets, offering children the opportunity to develop their skills while unleashing their imagination. Through playing with Magnet Box, the child practices fine motor skills and hand-eye coordination as they learn to combine magnets. The main advantage of the series though is that it helps children develop socially and emotionally, through the enhancement of cooperation and empathy. The series has received the Silver Award in the category Best Educational Game at the Toys Awards 2021.

What day is it today? What's the weather like? Which are the summer months? Simple everyday questions that mean so much and are so complicated for a child. By following a daily routine, children learn the days of the week, the months, understand the continuity of time and finally understand meanings like yesterday, today, tomorrow, past and future. 45 paper magnets support children in communicating with their family members about upcoming events, weekends and more. Playing with the Magnet Box Calendar is simple, as you only need to place the magnet in the relevant boxes. The calendar board may be placed on any magnetic surface indoors or outdoors. What is AS Magnet Box? The Magnet Box series uses wooden and paper magnets, offering children the opportunity to develop their skills while unleashing their imagination. Through playing with Magnet Box, the child practices fine motor skills and hand-eye coordination as they learn to combine magnets. The main advantage of the series though is that it helps children develop socially and emotionally, through the enhancement of cooperation and empathy. The series has received the Silver Award in the category Best Educational Game at the Toys Awards 2021.

The tabletop easel AS Magnet Box is an easy-to-use wooden box that transforms into a two-sided magnetic easel, with all its accessories. It?s ideal for creative play both inside and outside of the house, thanks to its practical size. The child creates and trains in recognizing numbers through the magnets included. Characteristics: - Two magnetic sides: Suitable for free painting on the marker board, for using chalks on the blackboard, but also for magnetic play. - Wooden material: The tabletop easel is made of wood, making it ecological and durable over time. - Storage: You do not need to worry about losing any of the accessories included in the set, as it also offers space for easy and comfortable tidying and storage. AS Magnet Box easels are a series of easels suitable for children who love creative play. Made of wood, they are durable over time for endless play. Children can create and play with chalks, markers and magnets, all in a convenient play set. And when the creative play is over, you will appreciate their easy cleaning and quick storage. Kids lean and play creatively during their free time away from screens. Contains - 2-sided magnetic board - 1 sponge - 1 marker - 3 chalks - 35 educational magnets

How many are the continents of the world? Which country belongs to which continent? What is the landmark of each country? Which animal lives there? Simple everyday questions of general knowledge and geography that are so important and complex for a child. Through play with magnets the child learns and gets acquainted in the most fun way with the continents and countries. 45 magnets in the form of the most characteristic sights and animals of each country are included in the set and with the aid of an illustrated guide, help the child place them in the right place on the map. The map sticks to all magnetic surfaces and accompanies the child on their imaginary journeys in the world. What is AS Magnet Box? The Magnet Box series uses wooden and paper magnets, offering children the opportunity to develop their skills while unleashing their imagination. Through playing with Magnet Box, the child practices fine motor skills and hand-eye coordination as they learn to combine magnets. The main advantage of the series though is that it helps children develop socially and emotionally, through the enhancement of cooperation and empathy. The series has received the Silver Award in the category Best Educational Game at the Toys Awards 2021.

An educational and fun game at the same time, with 41 paper magnets of animals, food and elements of nature, which helps the child to recognize the animals, to understand their size and environment but also to learn their favorite food. All this placed in a box that can be used as a support base for the magnetic surface include and is durable and resistant to everyday use. With the aid of the illustrated guide, the child learns to match each animal with their favorite food, to place them in their natural environment along with their other animal friends. In this way the child becomes familiar with the animals and can enhance their pretend play abilities. What is AS Magnet Box? The Magnet Box series uses wooden and paper magnets, offering children the opportunity to develop their skills while unleashing their imagination. Through playing with Magnet Box, the child practices fine motor skills and hand-eye coordination as they learn to combine magnets. The main advantage of the series though is that it helps children develop socially and emotionally, through the enhancement of cooperation and empathy. The series has received the Silver Award in the category Best Educational Game at the Toys Awards 2021.

The Wooden Magnetic standing Easel is a practical easel, offering 3 forms of activity for the child: - Marker board painting - Chalk painting - Playing with magnets on both sides Characteristics: - Adjustable size: The easel s height is adjustable from 57,5cm to 100cm, accompanying children along their development. - Two magnetic sides: Suitable for free painting on the marker board, for using chalks on the blackboard, but also for magnetic play. - Wooden construction: its high quality and durable construction material makes it also a beautiful addition to the kids room. Also, the floor protectors on its legs make it extra stable. - Storage: The easel folds and is stored without the use of any tools, taking up relatively small space. AS Magnet Box easels are a series of easels suitable for children who love creative play. Made of wood, they are durable over time for endless play. Children can create and play with chalks, markers and magnets, all in a convenient play set. And when the creative play is over, you will appreciate their easy cleaning and quick storage. Kids lean and play creatively during their free time away from screens. Contains - 5 chalks - 1 marker - 1 sponge - 1 wooden shelf

The sweetest little Narwhal that illuminates her purpurine horn in many different colors when you touch or hug her!

Ready for fishing? Throw the fishing rods into the seabed of the Fish Magnet Box and catch as many fish as you can! This set is an ideal choice for individual play or play in pairs, as it includes 12 wooden magnets in 2 different colors and 2 rods, creating 2 play groups. Play with your child and have fun in the seabed of the Magnet Box. The set enhances hand-eye coordination and develops the child's critical ability by combining objects with common features. It is suitable for children 2 years and older, since its magnets are large in size, helping our little friends develop their tactile ability. What is AS Magnet Box? The Magnet Box series uses wooden and paper magnets, offering children the opportunity to develop their skills while unleashing their imagination. Through playing with Magnet Box, the child practices fine motor skills and hand-eye coordination as they learn to combine magnets. The main advantage of the series though is that it helps children develop socially and emotionally, through the enhancement of cooperation and empathy. The series has received the Silver Award in the category Best Educational Game at the Toys Awards 2021.

Children love princesses, castles and fairytale kingdoms! Children also love playing with magnets! 20 magic magnets in a practical wooden case, waiting for the child to discover them and create their own fairytale world. Princesses, knights, palaces, carriages and fairytale accessories create a fairytale environment for the children to play. Place the magnets on any magnetic surface and play role-playing and fantasy games indoors or outdoors. The set s wooden case is ideal for organizing and storing the magnets after play, but also resistant to everyday use. What is AS Magnet Box? The Magnet Box series uses wooden and paper magnets, offering children the opportunity to develop their skills while unleashing their imagination. Through playing with Magnet Box, the child practices fine motor skills and hand-eye coordination as they learn to combine magnets. The main advantage of the series though is that it helps children develop socially and emotionally, through the enhancement of cooperation and empathy. The series has received the Silver Award in the category Best Educational Game at the Toys Awards 2021.

Welcome To The Club: The leader of our club, this Mickey Mouse small soft toy is sure to be a welcome addition to any clubhouse. Our Mickey Mouse soft toy with embroidered features will keep you smiling through the day! Soft yet durable, Mickey Mouse is made from a soft-touch polyester fabric making it the perfect Plush cuddly toy. An original Disney plush for original Disney magic! - Name: Mickey Mouse - Character: Mouse - Height: 25cm - Color: Black - Red - Yellow